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Draft valuation · FY23Page 4

Revenue & margin trend

Insight · Revenue driverFlagged

Revenue declined 34.2% in a single year. Candidate drivers: churn, competitive loss, market contraction, pricing pressure, service suspension.

Suggested question: what was the root cause, and what share of this revenue has been recovered since?

H
Hensay Qualah · Founder, DealGauge · 450+ engagements, $1.9B in enterprise value
Message from the founder
Hensay Qualah, Founder · 1:32 · The reasoning behind the trial design
Before you upload anything

Every valuation used to start the same way for me.

Pull the financials, spread them by hand, and sit with the numbers until I could tell you what happened to the business. Then figure out what to ask the owner next. That part never got faster with experience. It just got more expensive to keep doing myself.

DealGauge is that process, built into software. Run a full valuation on one of your own files, at no cost, with nothing to cancel afterwards, and judge the output the way you would judge an analyst's.

Hensay Qualah
Founder, DealGauge
Section 01 of 07 · The economics

Every valuation you sell is produced by someone, and that someone is paid out of your fee.

Send the work out and a share of every engagement goes to the provider who produces it. Keep it in and the production lands on you or your analyst, at 20 to 40 hours an engagement, which is also the ceiling on how many deals you can carry at once. Neither is a mistake. They have been the only two options. In-house valuation production is the third. You produce the engagement yourself, without the hours, and the share you send out today stays in the practice. You already know what that share was on your last five engagements. Run the arithmetic against one of them rather than against a year of software.

Section 02 of 07 · Start to finish

Four steps. One sitting.

No setup call, no onboarding queue. You upload, it runs, and you read the output yourself.

01

Upload your financials

Give it whatever the valuation would be built from: tax returns, QuickBooks exports, bank statements.

02

Review what changed, and what to ask

The insight reveal flags what moved in the business and the likely driver, and Smart Questions surfaces the follow-ups worth asking before you build anything further.

03

Run the valuation

Market, income and asset approaches run together, the same three lenses you'd build by hand.

04

Download the deliverable set

Report, executive summary, Excel model and deck, all pulled from the same run.

Section 03 of 07 · What it finds

Three reads it catches before you do.

Illustrative examples of the class of read DealGauge is built to catch on your file: a number that moved, a likely reason why, and the question worth asking next.

Build flag: these three figures are illustrative and need a verified, sourced example before this section ships. Confirm with Hensay and Sebastian or swap in a sourced case.
Revenue anomaly
−34.2%

A single-year revenue drop on a sub-$1.5M firm, with candidate drivers ranked automatically: churn, competitive loss, market contraction, pricing pressure, service suspension.

What was the root cause, and what share of this revenue has been recovered since?

Quality of earnings
+37.2% EBITDA

Earnings jumped the same year depreciation fell 95%, a pattern that can hide flat cash generation behind a strong-looking multiple.

Is this real operating improvement, or lower non-cash charges masking flat performance?

Structural shift
$0 → $754K

Salaries moved from zero to six figures in a year, read as a likely shift from owner draw to a payroll structure.

Confirm which it was before this becomes part of the valuation.

The read is directional, and it points at the question worth asking. You review every output.

Section 04 of 07 · Where the method comes from
$1.9B
Enterprise value evaluated
450+
Engagements
Hensay Qualah, Founder
I've personally valued businesses representing approximately $1.9 billion in enterprise value across 450+ engagements. DealGauge is that methodology, encoded into every analysis it runs.
Section 05 of 07 · The guardrails

Every guardrail here is deliberate.

None of these are limitations to work around. Each one keeps the trial honest for you and safe for the deal.

01

One live valuation

You get a single run on one real file, not a demo sample. That's enough to judge the work against, and it keeps the trial from turning into a toy.

02

No card, no clock

Sign up with no card on file. The credit doesn't expire, so there's no countdown pushing you to decide before you're ready.

03

You review, you sign

The output is a defensible draft, not a signed opinion. Nothing leaves your desk until you've reviewed it and put your name on it.

Section 06 of 07 · What it's worth to your firm

Priced against what you already bill.

One valuation engagement bills $5,000 to $25,000. What share of that goes to your outside valuator today?

M&A advisory firm or brokerage

The principal decides. The seat pays for itself on the first file.

  • Keep the fee share you currently hand to an outside valuation provider
  • One analyst can run consistent valuations across multiple MDs, on the same spine
  • Run it on a live client file before you commit a seat
MonthlyAnnual Save 25%
Starter
$399/ seat / month
Includes
  • 4 valuations per month
  • $99 per additional valuation

Unused valuations carry forward one month, capped at one month's allotment.

Designed for
  • Solo brokers
  • Independent advisors
  • CPA professionals adding valuation services
Growth
$799/ seat / month
Includes
  • 12 valuations per month
  • $69 per additional valuation

Unused valuations carry forward one month, capped at one month's allotment.

Designed for
  • Multi-analyst valuation teams
  • M&A firms
  • Business brokerages
Enterprise
Custom/ pricing
Includes
  • 20+ valuations per month
  • Pooled volume across seats
  • SSO and priority support

Unused valuations carry forward one month, capped at one month's allotment.

Designed for
  • Larger firms
  • Private equity groups
  • Commercial lenders
Section 07 of 07 · Questions before you upload

Straight answers, before you upload anything.

Is there AI behind this?

Yes. DealGauge uses AI models to extract line items, spot anomalies, and draft the narrative around them. It runs the same method used by hand across 450+ engagements, just faster.

Will this replace me, or my analyst?

No. It replaces the slow, mechanical parts of the job: spreading statements, hunting for what changed. The judgment, the client relationship, and the signature on the report stay yours.

How accurate are the suggested drivers?

Usually directionally correct, not infallible. That's the same caveat worth giving about any first-pass read of a file, which is why every output still needs your review before it reaches a client.

What happens after my one trial valuation?

You'll see the full plan and pricing for your firm before anything is charged. Nothing is billed automatically, and the credit sits on your account until you're ready to use it.

Is the trial output the same as a paid engagement?

Yes. Same extraction, same analysis, same valuation engine. The free run carries a watermark, and that comes off when you move to a paid seat, which also lets you put your own branding on the output.

What if I don't have a file ready to upload right now?

Use a deal you've already closed, or a redacted set of financials. It runs exactly the same way. What matters is that it's a real business, not sample data.

Ready when you are

Run one real deal through it. Decide for yourself.

No call, no deck, no waiting on a calendar. Just a file, and the same read run across 450 engagements.

No card requiredOne valuation includedCredit never expires